Gestion de communautés : formation, animation

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Define Your Community:

Identify the ‘common soul’, the passion, purpose of your community, with a strong identity, mission, vision, raison d’être (Write the headline you’d like to see on the cover of a top magazine in five years).
Define who is in, and who is out, based on values, attitude, goals, behavior.
Seek uniqueness, in a name, brand, visual identity, manifesto.
Define the main principles and core values.

Communication Strategies:

Connect with the community, choosing a mix in communication approach:
- Peer-to-peer
- Many-to-one
- Many-to-many
- One-to-many
Decide on the frequency of communication.

Creating Impact and Learning:

Events Strategy:

Decide on your events strategy:
- Online
- Physical/in-person
- A ‘phygital’ hybrid — online, but with groups of participants gathered together on each side.

Long-term Dynamics:

Consider long-term dynamics like recognition, rewards, valuing contributions, annual events.

Animation de communauté apprenante

Engage Your Community:

Leverage involvement; get people in your community contributing to your quest in ways that they can derive value from.
Innovation and development; your communities can contribute to their evolution.

Value Exchange:

List the value communities can get out of the alliance, in exchange for their time spent with your engagement.

Define Your Vibe:

“Vibes”: Verify that all are “in tune” with your vibes, those vibes with which you can carry and nurture your project. Maffia’s are also communities with a specific vibe. Spiritual or alternative hippies too. Choose and define precisely the coherence of yours. The « energy »: warrior, expert, challenger, builders,…

Community Developers and Communications Team:

The community developers and communications team:
- Nurturing continuous curiosity for new information, tendencies, expertise.
- Maintaining 360° open-mindedness

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